Today, advertising is both active and interactive. PADV goes beyond merely speaking at your audience. It makes them equal partners in your conversation. It makes your message a part of people’s lives. It creates an emotional connection between you, your clients and customers that extends to their friends and family. It puts the power of word-of-mouth at your audience’s fingertips on smart phones, tablets, on the web and reinforces it in tactile print pieces they can feel.

All advertising is constructed of the same raw materials, twenty-six characters, three primary colors and imagination. Those building blocks create the fabric of a client’s vocabulary: the voice, the face and the personality of clients and their products. That is the first step in crafting memorable and compelling concepts that measurably advance the goals of clients.